In order to know if a person is hardworking or unreliable, he considers the term Conscientiousness to explain this conduct. People can be war or antagonistic depending on a certain circumstance they are involved in. A second important fact is the Agreeableness of the people. He argues that a characteristic of Extraversion explains personality in the way a person is more sociable or reserved. Some scholars have established some theories about personality.ġ.Gordon Allport and his Trait Theory explains personality in terms the comparison between variables. Each person has a different personality and the way he/she behaves is the result of different interactions the person has, as well as his/her personal differences. The distinction between Personality, Perception, Attribution & Attitudes and Values based on Understanding individuals is not that easy as it can be seen. The monetary worth of something in areas such as accounting, economics, marketing or mathematics.Some common business values are fairness, innovation and community involvement. Values have major influence on a person's behavior and attitude and serve as broad guidelines in all situations. Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable.

– Parts of an attitude – Cognitive: perceptions and beliefs about an attitude object – Affective: feelings about an attitude object – Behavioral intentions: how the person wants to behave and what a person says about an attitude object Attitude change – Something persuades the person to shift his or her attitudes (persuasive communication) – Norms of a social group can affect a person’s attitude (social norms) – Person becomes uncomfortable with some aspects of her or his beliefs (cognitive dissonance)

An attitude defined as – “ a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object” – Attitude object: physical objects, issues, ideas, events, people, places.

Value perception definition